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Jumia House had a conversation with Elvin Larkai, General Manager, Marketing & Corporate Affairs of Devtraco Limited. Our discussion centered on the upcoming election and if it was having an impact on the real estate industry.

Most of us assume that during an election period, investors hold off on investing in new properties and spending in property also falls.  We see around us, houses and apartments for sale/rent and office space for rent but are these properties moving?

According to Elvin “Election or no election people will sleep. The actual demand for rentals and buying is there, but the question we must ask is – Will people be moving?”. The observation on the market is not only during the election but also in December, people don’t buy houses. People rather visit sites in December but will wait until January before making an actual payment.

Even though the election is about to take place in a few days, real estate agents and developers can use this time to sow seeds in people’s minds so that by the time things are certain in January, a percentage of them get paying clients.

Elvin expects that there will be a slowdown in the commercial real estate industry. Companies who planned to set up will hold off on signing for a new space until a new president is inaugurated. Elvin advises that sales agents close in on a lot of hot leads, so that as the election draws to a close you send reminders to possibly convert at least 40% of those leads into deals.

There are three things Elvin would like us to keep in mind this election season

  1. People are not spending but they are preparing to spend
  2. Smart buyers are locking in sales because there are a lot of promos running as real estate sellers are trying to hit their targets at the end of the year.
  3. Prices will shoot up after the elections and into the new year.

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Location is very important when it comes to real estate investment. This is due to several reasons, including the fact that prices of properties in certain neighbourhoods will keep appreciating in value as a result of high demand.

Here is a compilation of the top five neighbourhoods in Accra where it is worth owning a property. These are the top locations where house hunters are searching for properties to purchase.

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